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Saturday, January 30, 2010

Will 'Whinging Pom Eggs' Crack a Smile or a Whinge in the Poms?

Good old Sunny Queen Eggs have now given Poms something else to whinge about ... happy, sunny Aussies taking the piss out of Poms in the form of a grumpy breakfast egg. In Australia we wake up to happy faces stamped on our eggs, adding that extra bit of chipper to our day. Now a Whinging Pom Egg with a suitably grumpy face egg is set to make sure all Poms wake up on the wrong side of the bed.

A marketing strategy that has scored a healthy work out on the Australian PR circuit as well as boosting Sunny the Egg's fanbase on Facebook to about 35,000 - popular little thing isn't he!? - I must admit I do get a giggle from it. But will the Poms get the humour? Take offense? Or jump on board and serve up these pissed off eggs with Hovis fingers to the kids for breakfast?

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